Middlesex University London
Digital Marketing MSc
**Academic Requirement at Undergraduate level for students with British Qualifications stay the same regardless of the Student's country of residence.
Personal statement: Should be approximately 500 words long.
Two references are required.Two references for the applicant's academic and professional ability must be supplied.
About The Program
About The University
6.5 (Min Reading: 6.0, Min Writing: 6.0, Min Listening: 6.0, Min Speaking: 6.0)
Minimimum Academic Requirement
English Proficiency Requirement
Average Decision Time
Yearly Tuition Fees
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If you're a talented student, you may be eligible for either our Regional or International Merit Award, which rewards students with up to £2,000 towards course fees for all taught undergraduate and postgraduate courses.
Students are only eligible to receive one scholarship award. The awards are for full undergraduate or postgraduate degree courses. Students must have applied to Middlesex and received an offer before they can apply for any of these scholarship awards.
This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.
Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Our degree is accredited by the Chartered Institute of Marketing (CIM)
Middlesex University London is a public university in Hendon, north-west London, England. It is one of the post-1992 universities and is a member of the Million+ working group. The name of the University is taken from its location within the historic county boundaries of Middlesex. The university's history can be traced back to 1878 when its founding institute, St Katharine’s College, was established in Tottenham as a teacher training college for women. Having merged with several other institutes, the university was consolidated in its current form in 1992.
More than 140 nationalities are represented at the university's Hendon campus alone. The university also has campuses in Malta, Dubai and Mauritius as well as a number of local offices across the globe. In 2012, the university re-structured its academic schools to faculties to align them more closely with the needs of industry. Courses are delivered by the Faculty of Science and Technology, Faculty of Professional and Social Sciences, and the Faculty of the Arts and Creative Industries.
Middlesex University was awarded Silver in the Teaching Excellence Framework 2017 for the quality of its teaching, learning and outcomes for students, and was judged to have ‘consistently exceeded the rigorous national quality requirements for UK higher education.
For 140 years, Middlesex University has been based in North London. The university grew out of mergers between different schools and colleges in the area beginning in 1878 when St. Katherine's College, a female teacher training college, was created in Tottenham. It was joined by Hornsey College of Art, founded in 1882, Ponders End Technical Institute, founded in 1901, and Hendon Technical Institute, opened in 1939.
In 1973 these colleges and further institutions around North London formed Middlesex Polytechnic. In 1992 Middlesex University was established from Middlesex Polytechnic by Royal Assent as part of the Further and Higher Education Act. More institutions joined at this time as Middlesex expanded further.
From the 1990s, the university began to develop its international presence with their first overseas regional office in Kuala Lumpur. In 1995, a network of regional offices opened across Europe. In 2005, Middlesex opened its first overseas campus in Dubai followed by a campuses in Mauritius in 2009 and Malta in 2013. The university also has partnerships with other educational institutions around the world.
The university has now consolidated its many London campuses into one Hendon campus where it now accommodates all its London-based teaching.
The university has consolidated most of its activities onto the Hendon campus in London with all teaching located at Hendon from autumn 2013. All older campuses were closed – Bounds Green (2003), Tottenham (2005), Enfield (2008), Cat Hill (2011), Trent Park (2012), and Archway and Hospitals (2013) – while Hendon received substantial investment in facilities and infrastructure to accommodate new students and programmes.
Since 2004, the university has also been operating an overseas campus in Dubai and opened another one in Mauritius in October 2009. In September 2013, Middlesex opened its third international campus in Malta.
The university has a student body of around 19,000, in London and over 37,000 globally. The university has student exchange links with over 100 universities in 22 countries across Europe, the United States, and the world.
Until recently the number of students at the university has been declining fast, hitting a four-year low of 21,350 in the academic year of 2008–2009.The number of PG students fell 20% in four years (from over 6,000 graduates in 2005 to less than 5,000 in 2009), while the number of non-EU students were down by a third over the same period.In the academic year of 2009–2010, however, the number of students across all categories increased sharply. The trend continued the following year with particularly high increase in the number of students from the EU.
The university is divided into three faculties:
Faculty of Arts and Creative Industries-
The Faculty of Arts and Creative Industries is a practice-led environment with teaching underpinned by creativity and interdisciplinary study. Student facilities are industry-standard, and staff are engaged in consultancy and collaborative research in the arts and creative industries. The Faculty is home to the Departments of Media, Performing Arts, Design and Visual Arts. In the 2019 National Students Survey, Middlesex University's BA Dance Performance received 97% for student satisfaction.
Faculty of Professional and Social Sciences-
The Faculty of Professional and Social Sciences groups subjects from the Business School, Institute for Work Based Learning, School of Law, and School of Health and Education. With strong links with businesses and public sector bodies, the Faculty aims to provide real-world learning that prepares students to become 'change makers', and to both create and share their knowledge between the professional and academic worlds. In the 2016 National Student Survey, Middlesex University's Business School was rated as one of the top 5 business schools in London for overall student satisfaction.
Faculty of Science and Technology-
The Faculty of Science and Technology brings together subjects including biomedical science, computer science, design engineering, telecommunications and computer engineering, mathematics and statistics, information systems and environmental science. Staffed by leading academics in their fields, the Faculty encourages students to challenge thinking and formulate approaches that are fit for purpose in our modern world. The Faculty is home to the Departments of Natural Sciences, Computer Science, Design Engineering and Mathematics, Psychology, and the London Sports Institute.
Middlesex's research covers a wide spectrum of subjects across its three faculties including Art and Design, Education, Human, Social and Economic Geography, Law, Music, Professional Practice, Software Engineering and Algorithms.
Research covers 29 areas. The UK Funding Councils' 2014 Research Excellence Framework (REF) rated 58% of research submitted to be world and internationally excellent.
The UK Funding Councils' 2014 Research Excellence Framework (REF) rated 90% of Middlesex's research internationally recognised.
In 2011 the university's research project on age diversity was selected for inclusion in the Research Councils' "Big Ideas for the Future" report. The report brings together the leading research projects currently taking place across UK universities.
Bachelor degree from BUET - Bangladesh University of Engineering and Technology or Master's degree when following a three or four year Bachelor degree minimum GPA 3.0 Overall or Bangladesh MBBS minimum 3.5
Applicants are required to have a Bachelors degree in an appropriate subject with a minimum second class (with 55% average) or lower second (2:2) honours degree or above
Masters degree at 65 % ( following a three year Bachelor degree )
4 year BA/BSc with min 2.5 GPA or MA/MSc 2nd Division (min 62.5% following a 2 year BA/BSc)
UK IGCSE or A-LEVELS