Program No-

1105

Lappeenranta-Lahti University of Technology (LUT)

Lappeenranta, Finland

International Marketing Management (M.Sc.)

Admission Requirements

**Academic Requirement at Undergraduate level for students with British Qualifications stay the same regardless of the Student's country of residence.

GMAT or GRE is not required when you apply with a related Bachelor degree and you apply before Jan 30. But application without a related Bachelor degree and/or after Jan 30 needs to be submitted with minimum GMAT score of 550 or GRE General: Verbal Reasoning 152 / Quantitative Reasoning 152 / Analytical Writing 3.0

About The Program

About The University

Application Deadline

Start Date

Sep

Min IELTS average: 6.0

Minimimum Academic Requirement

English Proficiency Requirement

Other Requirements

Program Level

30 Days

Average Decision Time

None

Application Fees

Yearly Tuition Fees

10,000 EUR

Masters

Program Duration

2 Years

Click HERE to understand more about Specific Entry Requirements for your Country

May 31

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*50% Tuition Fee Scholarship available and
*100% Tuition Fee Scholarship availabe.
No additional documents required for the scholarship application. Other than the citizenship being a non-EU/EEA one, there is no specific criteria for being eligible to apply for a scholarship. A certain number of scholarships for each programme will be granted in the order of the highest points achieved in the academic evaluation during the admission process.

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competences of today's marketing managers.

In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.

By studying in this program, you will

understand and assess the challenges of turbulent business environments
be able to evaluate and design sustainable strategies in such environments either in marketing, international business and/or technology management fields and in their intersection
be able to apply relevant business skills
be able to acquire and develop relevant additional knowledge and skills to support subject-based expertise and international readiness and personal development
be able to conduct and report on an independent scientific research project
be able to utilise strong analytical skills and apply tools required for professional practices
be able to show a market‐oriented, global, entrepreneurial and sustainable mindset

You will have an understanding of the characteristics of the international market environment and will be familiar with theories and strategies of firm internationalisation and multinational enterprises. In a market-oriented manner, you will also view marketing as a strategic orientation of a firm.

You will develop an innovative mindset and see dynamic business environments as opportunities, and you will be trained to make strategic marketing decisions in such environments.

The Master's programme in International Marketing Management is a two-year programme. It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Adm.), which is 120 ECTS credits.

The programme includes core studies, specialisation studies, minor studies and language studies.

Core studies (48 ECTS credits) include courses on strategic marketing, internationalisation of the firm, marketing of high technology products and innovations, and digital marketing.

Specialisation studies (42 ECTS credits) include topics such as planning, organising, implementing and managing international marketing activities, and international entrepreneurship and marketing.

Minor studies (24-25 ECTS credits) include courses on sustainability, knowledge and innovation management and business analytics.

Language studies (excl. English), 6 ECTS credits.

Master's thesis and seminar, 30 ECTS credits, is a part of specialisation studies. The thesis is an advanced research project, which requires approximately six months of full-time work. It is completed during the fourth semester of the degree programme.

LUT University (Lappeenranta-Lahti University of Technology LUT) is a pioneering science university in Finland, bringing together the fields of science and business since 1969. LUT international community is composed of approximately 6,000 students and experts engaged in scientific research and academic education.

Clean energy and water, circular economy and sustainable business are the key questions of humankind to which LUT seeks solutions through technology and business. LUT has a tradition of strong links with the business community. The Finnish business journal "Talouselämä" has ranked LUT as the best university in business technology cooperation in Finland. LUT promote business generated by scientific research. This is demonstrated by the university's own investment company Green Campus Innovations, which supports LUT's research-based start-up companies.

International Affairs

LUT aim to be a forerunner in education by securing international quality labels for our degree programmes as a sign of excellence in the teaching.

Key Facts and Figures 2017

Scientific publications 860
Number of Master's degrees awarded: 657, of which 420 were Master of Science degrees in Engineering and 237 were Master of Science degrees in Business Administration
Number of Bachelor's degrees awarded: 381, of which 237 were Bachelor of Science degrees in Technology and 144 were Bachelor of Science degrees in Economics and Business Administration
Number of Doctoral degrees awarded: 54, of which 46 were in technology and 8 in business
Number of undergraduate and postgraduate students: approx. 4900
Approx. 80 different nationalities
Number of students in continuing education: approx. 430
Number of students in the Open University: approx. 400
Total staff: 864
Academic staff: 545
Financing for 2017: Ministry of Education basic financing 46.5 M€ and supplementary financing 30,8 M€

LUT took part in the Times Higher Education (THE) World University Rankings for the first time in 2014. For a first-timer, the outcome was excellent. LUT was ranked among the top 300 universities in the world.

In the most recent THE rankings published in autumn 2018, LUT's position was 501-600. LUT's special strength is societal impact, particularly in industry collaboration

BANGLADESH

A Bachelor Degree in the related field with at least 70% GPA. A minimum of 80 ECTS credits of studies in Business Administration to be included in the degree. 1 ECTS credit = 26 hours of workload (lectures, assignments etc.) To possibly get admitted, you must have completed a minimum of 24 ECTS credits of studies in Marketing, International Marketing or International Business. You can still apply with a Bachelor's or Master's Degree in a field other than Business Administration but then you will need to provide a GMAT Test or GRE General Test with minimum required score/s required. See "Other Requirements section"

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